Becoming looks to the future, and a common ground of training in schools, which extends to other learning spaces and at times creates dialogue with other disciplines.
  • Case Study:
    • The Spanish Pavilion at the Venice Biennale.
  • Industry:
    • Architecture
    • Research
    • Art
  • Capabilities:
    • Communication
    • Strategy
    • Graphic Design

The Spanish Pavilion at the Venice Biennale aims to show to the international public the highlights of the country's architectural production over the past two years. Historically, this space had been used to give visibility to those works or theoretical constructions whose conceptual and formal value represents the avant-garde. However, this year the curator of the exhibition Atxu Amann decided to turn her gaze towards the future and opened the space of the biennale to those works and architects who will be the future of the discipline. It was then decided to make this exhibition an observatory to illuminate the talent that will become in a few years in the present of Spanish architecture. In this way the curator's view is focused no longer on the finite work, but on the process of transformation brought about by a generation of students who are defining their own rules and codes. Hence the name of the exhibition: Becoming.

The challenge for Bestiario was to help the curatorial team imagine the metaphor and language of the exhibition. The work focused on designing a graphic system that would allow the representation of more than 300 student projects without any hierarchical logic but that would allow the visitor to understand the dynamics of transformation that are currently being implemented by a new generation of architects.